Bureau and Corporate Funded Body
Seoul’s original typeface, the Seoul Typeface, was developed to enhance Seoul’s brand value. Based on the Myeongjo Font (Korean serif type), the type family includes four Seoul Hangang fonts (light, medium, bold, and extra bold), four san-serif Seoul Namsan fonts (light, medium, bold, and extra bold), and one font for vertical writing, making nine fonts in total.
The Seoul Typeface was inspired by the spirit of the nation’s classical scholars. Its simple yet elegant features make good use of empty space and capture the elegant curves of the Hanok, or traditional Korean houses. The name incorporates Hangang and Namsan, two of Seoul’s most important assets. The typeface is intended to foster cultural pride in both written and spoken Korean.
Projections we removed to create a cool space.
The asymmetric “ㅅ” gives the font more movement.
The space between the letters and characters create enhanced spatial beauty.
The lines were inspired by the curves of traditional Korean buildings.
The bottom outline was made uneven to improve recognition.
WINDOW(TTF) compatible with Window98, Window XP, Window Vista
MAC(OTF) Machinosh OS X(version 10.4xand above)
Versions before Seoul Font March 2010 (08 Seoul Namsan Font, 08 Seoul Hangang Font)
Seoul Type is available to download for free. Everyone is welcome to utilize the Type on multimedia channels, publications, web, and mobile formats without seeking permission.
Note that distributing Seoul Type in exchange for money or any other commercial acts is prohibited.
TTF for general users(Windows)
OTF professional graphic designers(MAC)